Debra Greenstein

• Jul 29, 2015
• by Debra Greenstein

Today, more than ever, we are inundated by marketing messages – billboards, television and radio ads, internet pop-ups, social media and emails. As a diamond jewelry retailer, how can you ensure your message gets through to your ideal client?

• Aug 02, 2015
• by Debra Greenstein

The purchase of diamond jewelry has signified luxury and romance for decades, thanks to a combination of wildly successful advertising campaigns and a highly controlled market, which keeps prices steady. Thanks to these forces, the diamond jewelry market has shown itself to be surprisingly resilient and highly competitive, even despite significant economic fluctuations over the past decade. Retailers who want to keep up in today’s competitive luxury market have to proactively drive jewelry sales. Here are 6 tips to drive more business to your diamond jewelry store.

• Sep 01, 2015
• by Debra Greenstein

So you have a beautiful diamond retail website. The look and feel is just right. You’re featuring the most brilliant diamonds and other exquisite jewelry items. How do you get people to come? Easy. Create Content.

• Aug 18, 2015
• by Debra Greenstein

So you’re ready to set up your online store… that’s great! Whether you’re complementing a brick-and-mortar store with an online presence or you’re starting out with an online diamond jewelry retail store, here are six basic steps to take to get you started.

• Sep 30, 2015
• by Debra Greenstein

You’re about to open a new online diamond jewelry store or you’re already managing one. Yours is one of many competing for the attention of online shoppers everywhere. So how do you stand apart? Start with these five steps.