Debra Greenstein

• Feb 15, 2015
• by Debra Greenstein

There is a popular saying, “Don’t dress for the job you have; dress for the job you want next”. It’s not just a matter of wearing the right clothes, it’s knowing what it takes to be successful and looking like you deserve it at all times. People do it in the business world so why not do it in the diamond jewelry business? Whether you’re a retailer or dealer, designing your online presence to reflect a large inventory of diamonds is the first step towards attracting and catering to the customers you’ve always wanted.

• Feb 15, 2015
• by Debra Greenstein

We get by with a little help from our friends. Yes, that’s a line from a famous Beatles song, but it’s also the mantra for those in the diamond business looking for knowledge, inspiration and connections. And where’s the best place to find “friends” in your business? The answer shouldn’t surprise you – a diamond market community powered by data.

• Feb 15, 2016
• by Debra Greenstein

In the diamond business, tradition can be hard to ignore. With such a complex and defined supply chain, many believe that there is no way to adjust existing buying, selling and distribution models to include a digital element. While more of the world’s economy has already moved online, the diamond industry cannot afford to get left behind.

• Nov 17, 2015
• by Debra Greenstein

Changes in fashion for diamond jewelry are usually more subtle and slower than the lightning-fast, drastic changes we see in the wider world of fashion. However, trends are still evident, and looking back at the past year, there are some obvious styles that stood out from the rest.

• Dec 08, 2015
• by Debra Greenstein

The diamond's promise is the essence of what makes it so special to consumers. The promise is at the heart of every diamond purchase and is what sets diamonds apart from other luxury goods. A diamond has meaning; it conveys emotion and is a symbol of love, elegance, beauty, and wealth. The diamond, because of its physical nature, stands for eternity, purity and innocence. When proffered, it expresses commitment, faithfulness, and trust. Delight and entertain your customers with these concepts and further garner their confidence in their purchase.