Benji Margolese

• Feb 15, 2017
• by Benji Margolese

The dynamic between the customer and a company is delicate. When a company evolves, customers must learn to adapt to its new ways. Similarly, when customer patterns change, the market needs to be ready and willing to tend to their needs. If either party remains static, the healthy dynamic gets lost. When it comes to diamonds, there are so many fluid aspects that define both customers and dealers. For example, while at one point the entire industry was very private, today there is almost complete transparency. Not only can a customer immediately compare your products with your competitor, they can go as far to check the stone’s market value and tell you what you should be charging for your own goods!