RapNet Blog

• Oct 19, 2020
• by Mike Botha

Read our blog by guest writer Mike Botha, CEO of Embee Diamond Technologies Inc and learn how to identify and address the problems of  'bow ties' in fancy shape diamonds.

• Sep 07, 2020
• by Mike Botha

As Baby Boomers and their heirs liquidate their jewelry assets,  jewelers can make additional margins by capitalizing on recycled diamonds.

• Jul 29, 2020
• by William Chu

A picture is worth a thousand words, and when it comes to jewelry e-commerce, truer words were never spoken. High-quality photos and videos are the key to attracting potential customers to your product because they make up for the lack of tactile experiences offered by brick-and-mortar stores.

• Jun 28, 2020
• by Larry Chasin

As consumers move online, the internet is more essential than ever for connecting with customers. A jewelry retail website needs to be user-friendly, help with account management and look good on all devices.

• Apr 22, 2020
• by RapNet

Introducing a special 5-part blog series for jewelry retailers, aimed at helping you utilize online marketing to increase traffic and sales. The series covers useful topics such as building websites, making the most of social media and email marketing, with tools you can put into action today to start bringing more customers to your website and retail store.

• Apr 02, 2020
• by RapNet

Watch our webinar replat and learn from a panel of industry experts from JVC, JBT and RapNet about how to protect yourself from fraud and scams and trade more safely.

• Apr 01, 2020
• by RapNet

As we all face the daunting challenges of the corona crisis, RapNet is dedicated to helping our members thrive, knowing that by working together and looking out for each other, we can persevere and keep our businesses profitable. Read about the 5 ways that RapNet can help your business weather the storm and even thrive.

• Feb 25, 2020
• by RapNet

When a customer walks into your store, it’s not only your product selection that’s on display - it’s your exceptional customer service as well. So, how do you ensure that the reputation and credibility you’ve worked so hard to achieve comes across when someone sitting at home at 11 PM clicks on your website?

• Jan 01, 2020
• by RapNet

Here's a list of things we accomplished together on RapNet last year.

• Sep 20, 2019
• by Liza Mischel

As a retail business, you are always looking for ways to boost profits while keeping costs low. Emails are a powerful and cost effective way to communicate with your current and potential customers. Whether you use emails to update customers about orders, new products, or sales, it can be an extremely effective marketing channel.

• Sep 19, 2019
• by Josh Margo

When I’m shopping online for products that I regularly buy, like electronics, home supplies, or food, I rarely visit more than one or two websites. I’ve already decided which vendors I trust and who offers the best prices.

• Sep 18, 2019
• by Chelsea Feil

Whether you’re just starting out or looking to grow your social media presence, there are a few basic principles that can help you build your business online. Sure, it can sometimes seem like the social media sphere is mostly noise and funny cat videos, but with the right strategy, content and tools, you can make the most of the time you spend there.

• Sep 17, 2019
• by David Khandrius

We all know that Facebook likes and shares don’t pay the bills. For social media advertising to be profitable leads need to convert to customers. The biggest mistake we see from small business owners that have started running social ads is not properly utilizing retargeting ads. A proper retargeting campaign on social media can make all the difference between an advertising campaign that burns money and one that is profitable.