RapNet Blog

• Jan 05, 2016
• by Debra Greenstein

“Cut is the only diamond characteristic under human control, and considered by many to be the most important,” says diamondideals.com. Here’s a quick guide for you to explain to your customers why diamond cut is so important, and how the diamond cutting process works.

• Dec 29, 2015
• by Shoshi Grossman

If you are a jeweler, you know that diamond jewelry is one of the most popular types of jewelry. Aside from the common emotional symbolism that would compel a customer to buy a diamond piece, such as love, elegance, beauty, and wealth, there are real nuts-and-bolts associated with the value of a diamond that must be conveyed to them too – the 4Cs. The 4Cs serve as a sort of “user-friendly” acronym that helps customers better understand what to look for when making a purchase.

• Dec 23, 2015
• by Jonny Katz

In order to remain competitive in the marketplace, diamond jewelers need to be aware of, and leverage, the latest trends. This can range from knowing the most popular current and coming jewelry styles, to staying abreast of the ever evolving methods of reaching new customers, such as we do today with social media. Keeping up with trends can be quite an investment and risky too, especially if you are investing based on a trend that you don’t know how long will last or how popular it will be. These risks can hold back some jewelers from moving with the times, but there is a way to overcome these risks at a minimal cost – by having a virtual inventory.

• Dec 15, 2015
• by Jonny Katz

If you are a small, local diamond jeweler, you have a big, varied advantage. You are able to provide personalized service of an entirely different caliber than that of the larger chains. And tapping into this ability is a great way to grow your business.

• Dec 08, 2015
• by Debra Greenstein

The diamond's promise is the essence of what makes it so special to consumers. The promise is at the heart of every diamond purchase and is what sets diamonds apart from other luxury goods. A diamond has meaning; it conveys emotion and is a symbol of love, elegance, beauty, and wealth. The diamond, because of its physical nature, stands for eternity, purity and innocence. When proffered, it expresses commitment, faithfulness, and trust. Delight and entertain your customers with these concepts and further garner their confidence in their purchase.

• Dec 01, 2015
• by Jonny Katz

Because your sales associates are one of your best means of establishing your store’s reputation and making sales, you have to invest time, money and energy in them. For diamond retailers, its particularly important to get your sales team on track because the stakes are so high to the customer, and each diamond jewelry purchase is fundamentally wrapped up in their dreams. Every salesperson encountered on the way to concretizing those dreams has the responsibility to enhance the customer’s experience and improve the sale.

• Nov 24, 2015
• by Jonny Katz

• Nov 17, 2015
• by Debra Greenstein

Changes in fashion for diamond jewelry are usually more subtle and slower than the lightning-fast, drastic changes we see in the wider world of fashion. However, trends are still evident, and looking back at the past year, there are some obvious styles that stood out from the rest.

• Nov 04, 2015

The natural diamond, formed over millions of years is unarguably a rare and valuable manifestation. What about the diamonds that are now being manufactured synthetically? Can these diamonds still be considered precious? Will they replace genuine diamonds in the hearts of our customers? Or are they considered a substandard substitute?

• Oct 20, 2015
• by Jonny Katz

People pass a jewelry store in their travels, and like magic, they stop to stare at the window display of diamonds. Often, they enter because there’s just something very alluring about diamonds. What is the magic formula, then, that will move a person from simply gazing at your diamond jewelry to leaving your store as a customer after having purchased it from you?

• Oct 13, 2015
• by Saville Stern

Many of us have heard that we should avoid buying diamonds mined in Zimbabwe. This is because they are considered “conflict diamonds” or “blood diamonds” because of the legal and ethical issues involved. Why is this so?

• Oct 10, 2015
• by Shoshi Grossman

The diamond industry has changed dramatically over the years, from a local “handshake” business to a global industry where diamonds worth millions of dollars are being bought and sold on the internet every day. How and when did the diamond market make this transition to trading online and how has this impacted the diamond market as a whole?

• Oct 07, 2015
• by Saville Stern

For diamond jewelers in today’s market, knowing the source of their diamonds is an invaluable sales tool. Knowing where diamonds originate influences socially conscious consumers in their decision of what to buy and where to buy. No one wants to declare love with a blood diamond.