RapNet Blog

• Feb 15, 2015
• by Debra Greenstein

We get by with a little help from our friends. Yes, that’s a line from a famous Beatles song, but it’s also the mantra for those in the diamond business looking for knowledge, inspiration and connections. And where’s the best place to find “friends” in your business? The answer shouldn’t surprise you – a diamond market community powered by data.

• Feb 15, 2015
• by Debra Greenstein

There is a popular saying, “Don’t dress for the job you have; dress for the job you want next”. It’s not just a matter of wearing the right clothes, it’s knowing what it takes to be successful and looking like you deserve it at all times. People do it in the business world so why not do it in the diamond jewelry business? Whether you’re a retailer or dealer, designing your online presence to reflect a large inventory of diamonds is the first step towards attracting and catering to the customers you’ve always wanted.

• Jan 27, 2015
• by Raeleen Kaesehagen

In today's world of options, what is it that makes a customer come into your store to buy diamond jewelery? Why does a customer choose you over all the online diamond jewelry stores and other businesses? With so much selection it is easy for customers to pick and choose. They vote with their wallets and determine if your store is the one for them. How do you stand out?