RapNet Blog

• Oct 04, 2015
• by Seema A. Athavale

Star and melee diamonds are minuscule diamonds weighing a fraction of a carat, sometimes as small as 0.6mm. Given their tiny size and the fact that they are usually sold in parcels, these natural diamonds can easily be contaminated by undeclared man-made diamonds. How can you detect man-made in these smaller diamonds?

• Sep 30, 2015
• by Debra Greenstein

You’re about to open a new online diamond jewelry store or you’re already managing one. Yours is one of many competing for the attention of online shoppers everywhere. So how do you stand apart? Start with these five steps.

• Sep 21, 2015
• by Elliott Black

There’s a lot to consider when it comes to safely and securely shipping diamonds within the United States. Some of the issues you must take into consideration include which carrier you’ll select, how to package your shipment, and choosing the right insurance. Here are some tips to help you make educated choices about these crucial aspects of shipping diamonds within the domestic US.

• Sep 16, 2015
• by Shoshi Grossman

A brand is the embodiment of all of the emotions and knowledge associated with a company or product. Your brand tells potential customers what they can expect from your products and services, and it differentiates you from your competitors. You want your brand to create an image in your customer's mind about your company and your product. You may want your jewelry brand to be known for exclusivity, expertise, glamour, romance, innovation, high quality, great value, or other features. Make sure your brand conveys this.

• Sep 08, 2015
• by Shoshi Grossman

When online shopping started taking off years ago, many predicted that it would spell the end for brick-and-mortar retailers. But then a new trend surfaced; the “bricks and clicks” model. Retailers quickly realized there are many benefits to offering customers both types of shopping experiences. Online retailers moved offline, and vice versa. Here are our top 6 benefits for having both an online and offline diamond jewelry storefront and tapping in to the best of both worlds

• Sep 01, 2015
• by Debra Greenstein

So you have a beautiful diamond retail website. The look and feel is just right. You’re featuring the most brilliant diamonds and other exquisite jewelry items. How do you get people to come? Easy. Create Content.

• Aug 25, 2015
• by Shoshi Grossman

Today, having an online counterpart to your brick-and-mortar store is a must – especially for diamond jewelry retailers. While it takes real work to develop and maintain a successful site, doing so will pay off bigtime. Here are the top six ways that having an online diamond jewelry store impacts your business:

• Aug 18, 2015
• by Debra Greenstein

So you’re ready to set up your online store… that’s great! Whether you’re complementing a brick-and-mortar store with an online presence or you’re starting out with an online diamond jewelry retail store, here are six basic steps to take to get you started.

• Aug 05, 2015
• by Shoshi Grossman

Social media has become a way of life for not only personal communication but also for business, notwithstanding diamond jewelry retailers. Social media is a tool that can aid in driving traffic to your site. The idea behind social media is that everybody likes to share, be heard, and feel like they are part of something. This can be great for your diamond jewelry business if you make sure you are targeting the right audience at the right times and you are creating compelling messages that people want to share.

• Aug 02, 2015
• by Debra Greenstein

The purchase of diamond jewelry has signified luxury and romance for decades, thanks to a combination of wildly successful advertising campaigns and a highly controlled market, which keeps prices steady. Thanks to these forces, the diamond jewelry market has shown itself to be surprisingly resilient and highly competitive, even despite significant economic fluctuations over the past decade. Retailers who want to keep up in today’s competitive luxury market have to proactively drive jewelry sales. Here are 6 tips to drive more business to your diamond jewelry store.

• Jul 29, 2015
• by Debra Greenstein

Today, more than ever, we are inundated by marketing messages – billboards, television and radio ads, internet pop-ups, social media and emails. As a diamond jewelry retailer, how can you ensure your message gets through to your ideal client?

• Jul 06, 2015

• Mar 08, 2015
• by Debra Greenstein

When a person looking to buy diamond jewelry turns to a smaller diamond retailer instead of a department store or mall chain for their purchases, it’s usually because they are seeking a certain level of security and reliability that they hope to obtain from the expertise of that person or store.