RapNet Blog

• Sep 16, 2015
• by Shoshi Grossman

A brand is the embodiment of all of the emotions and knowledge associated with a company or product. Your brand tells potential customers what they can expect from your products and services, and it differentiates you from your competitors. You want your brand to create an image in your customer's mind about your company and your product. You may want your jewelry brand to be known for exclusivity, expertise, glamour, romance, innovation, high quality, great value, or other features. Make sure your brand conveys this.

• Sep 08, 2015
• by Shoshi Grossman

When online shopping started taking off years ago, many predicted that it would spell the end for brick-and-mortar retailers. But then a new trend surfaced; the “bricks and clicks” model. Retailers quickly realized there are many benefits to offering customers both types of shopping experiences. Online retailers moved offline, and vice versa. Here are our top 6 benefits for having both an online and offline diamond jewelry storefront and tapping in to the best of both worlds

• Sep 01, 2015
• by Debra Greenstein

So you have a beautiful diamond retail website. The look and feel is just right. You’re featuring the most brilliant diamonds and other exquisite jewelry items. How do you get people to come? Easy. Create Content.

• Aug 25, 2015
• by Shoshi Grossman

Today, having an online counterpart to your brick-and-mortar store is a must – especially for diamond jewelry retailers. While it takes real work to develop and maintain a successful site, doing so will pay off bigtime. Here are the top six ways that having an online diamond jewelry store impacts your business:

• Aug 18, 2015
• by Debra Greenstein

So you’re ready to set up your online store… that’s great! Whether you’re complementing a brick-and-mortar store with an online presence or you’re starting out with an online diamond jewelry retail store, here are six basic steps to take to get you started.

• Aug 05, 2015
• by Shoshi Grossman

Social media has become a way of life for not only personal communication but also for business, notwithstanding diamond jewelry retailers. Social media is a tool that can aid in driving traffic to your site. The idea behind social media is that everybody likes to share, be heard, and feel like they are part of something. This can be great for your diamond jewelry business if you make sure you are targeting the right audience at the right times and you are creating compelling messages that people want to share.

• Aug 02, 2015
• by Debra Greenstein

The purchase of diamond jewelry has signified luxury and romance for decades, thanks to a combination of wildly successful advertising campaigns and a highly controlled market, which keeps prices steady. Thanks to these forces, the diamond jewelry market has shown itself to be surprisingly resilient and highly competitive, even despite significant economic fluctuations over the past decade. Retailers who want to keep up in today’s competitive luxury market have to proactively drive jewelry sales. Here are 6 tips to drive more business to your diamond jewelry store.

• Jul 29, 2015
• by Debra Greenstein

Today, more than ever, we are inundated by marketing messages – billboards, television and radio ads, internet pop-ups, social media and emails. As a diamond jewelry retailer, how can you ensure your message gets through to your ideal client?

• Jul 06, 2015

• Mar 08, 2015
• by Debra Greenstein

When a person looking to buy diamond jewelry turns to a smaller diamond retailer instead of a department store or mall chain for their purchases, it’s usually because they are seeking a certain level of security and reliability that they hope to obtain from the expertise of that person or store.

• Feb 15, 2015
• by Debra Greenstein

We get by with a little help from our friends. Yes, that’s a line from a famous Beatles song, but it’s also the mantra for those in the diamond business looking for knowledge, inspiration and connections. And where’s the best place to find “friends” in your business? The answer shouldn’t surprise you – a diamond market community powered by data.

• Feb 15, 2015
• by Debra Greenstein

There is a popular saying, “Don’t dress for the job you have; dress for the job you want next”. It’s not just a matter of wearing the right clothes, it’s knowing what it takes to be successful and looking like you deserve it at all times. People do it in the business world so why not do it in the diamond jewelry business? Whether you’re a retailer or dealer, designing your online presence to reflect a large inventory of diamonds is the first step towards attracting and catering to the customers you’ve always wanted.

• Jan 27, 2015
• by Raeleen Kaesehagen

In today's world of options, what is it that makes a customer come into your store to buy diamond jewelery? Why does a customer choose you over all the online diamond jewelry stores and other businesses? With so much selection it is easy for customers to pick and choose. They vote with their wallets and determine if your store is the one for them. How do you stand out?